Digital Marketing

What you'll learn

Position a brand, define its audience, and plan content against a goal a founder recognises
Produce copy, graphics and short video that look paid-for on almost no budget
Run and optimise paid campaigns on Meta and Google against real naira budgets
Build WhatsApp and email funnels for people who are interested but not yet ready
Read GA4 and report results to someone who does not care about metrics

Week by week

Every week, what you can do by the end of it.

1Digital marketing landscape + the marketer's role5h
Channels; the funnel; the customer journey
ChatGPT for research
2Strategy & audience5h
Positioning; ICP; personas
AI persona drafting
3Brand & messaging5h
Voice; value proposition; offer
AI messaging variants
4

What you'll build

You leave with work you can show, not only a certificate.

P1 — Brand + content strategy & calendar (Wk 4)
P2 — Content + social + SEO package (Wk 8)
P3 — Paid ad campaign run live, small budget (Wk 12)
Capstone — full-funnel campaign for a local business (Wk 16)

Tools you'll use

Strategy
Content
Social
SEO
Email
Paid ads
Analytics

Afterwards

Graduate can plan strategy, create content, run and optimise paid campaigns, build WhatsApp/email funnels, and report results with an AI-accelerated workflow, with a 4-piece portfolio (including live campaign results). Junior-ready for Digital Marketer / Social / Growth roles and freelance/agency work. (Honest framing: a strong junior foundation + portfolio, not a senior claim.)